Project Breakdown

Walk of Life, a project of Telethon Foundation, was born in 2012 and immediately entered the hearts of all of us. Every year in Naples and Catania, many people get involved to send a message of solidarity to people who struggle and do not surrender to a genetic disease. And the more we participate, the faster the search can go to cure.

3D Graphic Design & Illustrations

CGI & Motion Graphics techniques

Backstage

How we realized it

Credits
Client
Telethon
Agency
McCann Erickson
Project name
Walk of Life
Produced by

Happycentro & DRK

Producer
Lucia Quattrini
Art Director
Patrizia Boglione
Account
Alberto Meanti
Copywriter

Alice Bottaro

Director
Roberto Solieri – Happycentro
Illustration
Roberto Solieri, Ilaria Roglieri
Photography & VFX Supervision
Nicola Barresi, Massimiliano Mazzi
Camera

Matteo Passigato

3D Artist
Dennys Risi
Compositing and Finishing
Nicola Barresi
Backstage
Mattia Benetti
Music

Riccardo Cimino