Santoni — The Cycle is a short movie presented at AMG Theater for “Behind The Brands”, an art movie gallery for top brands with Felice Limosani. During the 63rd Cannes Film Festival from 12 to 23 May 2010. Santoni footwear is an example of italian fine shoemaking tradition. Classic style is expertly crafted by the care of skilled hands, to give the feeling of beautifully custom-made effect. The walking style, the moving feeling, the life cycle joined with the concept of the recycling. The desire to create something unique. All brand values are mixed together in a visual experience totally handmade. The miracle of creation is recounted in a mild and poetic story, made of the same stuff of dreams but true.
Behind the brands
Credits
Client
Project title
Produced by
Concept and Creative Director
Felice Limosani, Federico Galvani for Happycentro
Illustration and Props Design
Animation
Set Design
Director of Photography
Federico Padovani
Editing and compositing
Music
Akro Bat – micahdahl.com